“What is this Ambit Energy scam, anyway?”
This is a common knee-jerk reaction and question among many when first approached with the Ambit Energy opportunity. After all, Ambit is not heavily advertised in mainstream media…and since you haven’t heard of them, they must be a scam, right?
The answer absolutely, positively is: No. Ambit is an entirely legitimate company that provides cheaper energy to its customers. They compete with the 800 lb. gorillas like Con Edison, Oncor, and TXU.
How can they do this? To answer that question, let’s take a look at what’s going on in the energy industry at large. Every state in the U.S. is poised at some point to deregulate energy (currently, Texas, New York, and Illinois have done so). What does deregulation mean? Essentially each state has decided that giant monopolies are no good for the consumer. Remember the telco break-ups in the 90’s? Same deal. High prices, crummy customer service, and good ol’ fashioned greed drove these large monopolies into ruin.
The solution? States like Texas decided to break up the monopolies and let competition drive down prices and improve customer service. Energy production, distribution, and energy sales were split up into distinct pieces. Since energy is a freely traded commodity, competitors such as Ambit who are uniquely positioned to trade energy seized the opportunity to provide customers with cheaper energy than their incumbent provider. Since Ambit only focuses on selling cheaper energy and providing excellent customer service (and not worrying about maintaining power lines and poles and cutting off tree limbs) the company has far fewer moving parts and therefore is a lean, mean, cheaper energy machine.
But that’s not the only way Ambit can offer better rates on electricity. By utilizing a network marketing business model, Ambit saves tremendous amounts of advertising dollars and resources otherwise devoted to convincing customers that there’s only one game in town (hear that incumbents?). Why would you pay more for electricity knowing it’s the same exact juice coming from a less expensive competitor? It’s the individual Ambit consultants – the ground troops – who are responsible for spreading the word and evangelizing Ambit. Each consultant is incentivized to be honest, dutiful, and informative with customers. It is, after all how they make a living, and therefore building a good reputation is critical. The other advantage of a network marketing model is that customers receive unique one-on-one service. When was the last time you felt personally catered to by an anonymous rep from Con Edison or TXU? If you look at successful, vibrant companies such as Amway, Herbalife, Nu Skin, and World Financial Group – you might rethink any preconceived notions about network marketing.
So next time you encounter someone saying – “What is this Ambit Energy rip off?” – give them the facts. Be weary of what’s out there in cyberspace – there is no Ambit Energy Wikipedia entry to visit and there are a lot of random and specious opinions out there on the intertubes. The bottom line is this: Ambit Energy is a viable company with an experienced management team backed with the capital and wherewithal to ensure customers get great service and the best energy rates possible.
From AmbitGenius
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