Every time I speak to a prospect about my business I speak with passion about every aspect of it, both positive and negative. Yes, negative, more on that later on. But my passion comes (and yours should too) from my deep rooted reason for dedicating myself to the success of whatever it is I’m doing. You see, as a 30 plus year self employed veteran in the food business there have been many, many struggles and sacrifices that just come with the territory. One of those struggles, and unfortunately the most common, is the battle with the checkbook.

One summer day (this time of the year usually brings a little bit of checkbook relief but not in this story), on payday, my lovely teenage daughter walks into my very hot office cautiously and almost apologetically. I was sweating terribly, not so much from the heat but from trying to figure out what bills to pay first and how to cover them. It was at this moment that my daughter, at her young age still not aware of how banks work, says to me that the bank wouldn’t cash her payroll check. I would have preferred someone taking a baseball bat and hitting me across my back because it wouldn’t have hurt as much. It killed me to know that my daughter became witness to the ugly side of running a business. Being overdrawn was not an uncommon incident, but this was My Daughter !! When this occured I had been in the mlm business a few times but it wasn’t until that moment that my “why” had truly been defined. My other “why’s” were always about just the money, but this day I had discovered a much deeper “why”.

I now look back on that day, very often, as the day that my true reason for succeeding in network marketing emerged. I don’t ever want to experience that feeling in my office again. That feeling of frustration and despair, not knowing if things were ever going to change for the better.

If your considering going into this or any other business that could change your life for the better, clearly define the reasons for joining. Doing that seemingly very simple task will pay you back handsomely in the future ’for that will be the foundation on which you will build your business. Use your “why” as the fuel to feed your I-will-not-be-denied engine. A deep rooted ”why’ will also serve as your armor and shield against those who will try to destroy your dreams. 

Ambit Energy not only offers residual income, it offers generational income. How cool would it be for my daughter (and son) to one day cash All my checks from Ambit Energy long after I’m gone. Yeah, real cool. PowerOn.

Anthony Cappello

732 691 7320

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