Have you seen this commercial yet ? The one where this debt reduction company tries to get your attention by flashing this statistic that 400,000 businesses go out of business every single month, and they claim it to be factual. Well they got my attention. My first reaction was ” that sucks “. My second reaction was ” that really sucks ”
400,000 businesses. 400,000 business owners. 400,000 families affected. Every month. OUCH !!
Many of these stories can’t possibly end well. Financially, many end up in ruin because many have depleted life savings, or borrowed max money to launch their business. I’m talking about being on the hook for 300k, 400k, 500k and up to start up their life’s dream only to end up bankrupt. You can’t imagine the pain. This resulting from the lure of self employment. The idea of no boss, no ceiling on income potential, and more freedom can be intoxicating. But the loss of capital can choke you to death.
The multi level relationship marketing business model is still the ONLY business out there that offers ANYONE who has ever dreamed of self employment the opportunity to achieve truly life enhancing or life changing income potential WITHOUT life changing risk to personal finances. There is no business out there where you have in your control the chance to earn many thousands of dollars every single month with an investment of only a few hundred dollars. A few hundred dollars. I’m amused at the ” failure rate is too high ” arguement as a condemnation of our industry because the failure rate of brick and mortar businesses are never discussed during the same conversation.
Electricity and Natural Gas not up your alley ? Then go sell vitamins, or juices, or financial products. There are good companies in a broad array of products and services to choose from. You will pay a modest start-up fee, and you will have the opportunity to make alot of money. And if you don’t, you’ll be out approximately what it would have cost you to take your family out to a ballgame. PowerOn.
Anthony Cappello
732 691 7320
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How many times have you found yourself immersed in a conversation about how bad things are ? Could be with your spouse, your neighbor, your coworker or just a friendly chit chat on line at the supermarket or bus stop. Now if your someone who’s never had a negative philosophical moment about finances or the personal state of your own economy, then pat yourself on the back and move on for this post is not for you.
However, I’m inclined to think that just about everyone else has had many conversations about how their lives would be better or less frantic if they just had a little more of something called money. But you know what conversations get you? Right, nothing ! Oh, it could lead to more converstaions about how much you wish you had a better job, or how your kids are sucking the monetary life out of you, or something far worse like how your going to possibly save your house and credit.
What I’ve found most interesting over the years is that people LOVE to talk about their problems, but very few people actually DO something about it. Surely, lots of people get second jobs and that IS doing something. But do second jobs last forever? People get burned out quickly because they’re always reminded that in order to get ahead or stay even, they have to exhaust themselves with two jobs. And at what cost ? Personal relationships suffer. Family time dwindles.
Which brings me to my point today. What are you doing TODAY that will enhance your life in, say, 3 to 5 years from now ? What plan are you putting in place that will advance your personal and family financial situation. “Anthony, 3 years is too long to wait to start making some real money” Oh, really?? All you have to do is to think back 3 years ago and ask yourself what it was that you started back then to make your life better today. Chances are your answer is “nothing” And look what happened. 3 years just passed !!
Now don’t assume that everyone is giddy after 3 years in business. Some never make it, some make it in less time. Point is, this post isn’t about anyone but YOU. What are YOU doing today to make tomorrow better ? Is Ambit Energy your answer ? I don’t know. Reach out to me and let’s have that conversation about YOU !!
You’d think that the top reason for joining any business venture would be to make alot of money, right ? Certainly this is usually the case and I see no departure here from that assumption. Ambit Energy is no doubt a company that allows anyone to achieve their financial goals, but I’d like to address what I feel separates Ambit Energy from all other opportunities.
Having spent some years promoting one MLM after another, achieving different levels of success along the way, and some failures, it occured to me that I kept trying to convince/educate my prospective customers that “mine” was better than “theirs”. Although my belief system has always been very high there always seemed to be an inherent challenge with these companies. TRUST. “Why should I spend twice as much for your product when I’m happy with what I’m already buying for half the price with no pressure to reorder, EVER !! ”
This was always difficult to overcome. The customer has to hear you “pitch” one product after another, for a higher cost, then wait for it to be shipped, then get pressured to go an “autoship” which almost always ends up being overinventoried. The customer gets burned out and eventually bows out of your business.
Ambit Energy has the perfect business model because it is the same product consumers are already buying and they sell it for less. “Mine” is not better than “theirs”, it’s the same. My customers don’t have to trust me that their getting the same energy. That trust was gained by the state’s Power Commission or Board of Utilities when they granted Ambit permission to conduct business in their state. My customers don’t have to be concerned about whether they’re paying too much for their energy because Ambit Energy gaurantees their savings.
Electicity. Natural Gas. Leadership. Savings. Perks. Compensation. Gaurantees. Of all the pertinent keywords one could muster about this company, the most important keyword is actually about it’s product and that is that it is a MUST HAVE.
WE CANNOT LIVE WITHOUT IT and IT WILL NEVER BE FREE.
And those, my freinds, are MY top resaons for joing Ambit Energy. PowerOn.
On this month’s training audio, I will guide you through the specific steps of what you say and what you do with prospects to overcome the pyramid objection, but I want to give you the basics here of another way to explain M.L.M.
To start with, if you’re doing a one-on-one where you’re actually with the prospect as opposed to talking with them over the phone, then you will want to draw for them what I’m going to show you here. If you’re on the phone, start by sending them to Brilliant Compensation Online and then have this discussion with them over the phone while asking them to draw it while you walk them through it.
When/if the pyramid objection comes up, ask them to think about a typical business where there is a sales rep and a sales manager. Draw the picture below showing ONLY one sales manager (the man in blue) with sales reps working for him. Make sure you make the statement, “The manager is only valuable to the sales reps if they have experience selling what they’re asking the sales reps to sell.” Then ask, “Does this make sense to you?” Or “Do you agree with this?” It’s very important to get them involved in this discussion.
Once they are involved with the discussion, I normally probe a little with “Does the sales manager normally make a little more money than the sales reps?” Which most people will answer “yes”. I then ask, “Is what I’ve just drawn a pyramid because sales reps work under a sales manager? Is it a pyramid because the sales manager makes a commission off what the sales reps sell?”
This is where the discussion normally opens up. Try to keep them on just answering what has been discussed up to this point. Meaning, if they try to take it further and ask or say something else, reply with, “We’ll get to that…right now just tell me if this is a pyramid.” After that is settled, then move on.
Ask them, “What happens when there are more sales reps than the manager can handle?” What you’re facilitating them to answer is, “The company needs to hire another sales manager.” Then you can say, “Good! Where can the company get this new sales manager from?” You are trying to guide the prospect to see that either the company can hire a new person from Monster.com (or wherever) or they can take one of the existing sales reps and make them a manager.
Guide them towards seeing that the better way would be to take an existing sales rep and make them a manager because they are already knowledgeable on how to sell that product. If they were to hire a new person they would have to educate that person on the products and the way the company operates. But, that new person wouldn’t have the respect of the sales force because “He’s never done it!”
But if they take an existing sales rep and make them a manager – they would know the product, know the way the business and company operates and would have the respect of the sales reps. But regardless of which place the company chooses to get this new manager, you’ve now added a new manager. Now draw another manager (beside and to the right of the man in blue) with sales reps below her – just like the image below.
Then say, “This is the way that most companies grow their sales force. Does this make sense?” Get their agreement.
Then label the top of the picture “Multi-Width-Marketing.” Then say, “Multi means more than one. “Width” meaning that it grows laterally and marketing means that they are all marketing the product. Make sense? Any questions on this?”
Once all of this is settled in their mind – then move forward. DO NOT MOVE FORWARD UNTIL THEY UNDERSTAND UP TO THIS POINT. There can not be any confusion AT ALL.
Then say, let’s just take the same picture and draw it a little differently. Circle the man in blue and his sales reps and say, “I’m going to draw this sales manager again.” Draw it on your paper. Then say, “Instead of hiring a new manager from Monster.com we’re going to take a person who already knows the product, the company and the business and make them our new sales manager. Since it will be one of these sales reps I’m just going to keep the drawing the same by drawing a new sales rep under them. Draw it like this image:
You don’t need to draw 3 levels to make the point. So just draw two levels to begin with. Then, label level 1 and level 2. Then write at the top “Mu.lti level Mar.keting and say, Multi meaning more than one, “level” meaning growing vertically and marketing meaning that everyone is marketing the product.
This should give you the basics of how to handle this objection once and for all.
DO NOT MISS THIS MONTH’S TRAINING AUDIO. I go into depth on this as well as give you the most important points to make early in the conversation so that if they claim it’s a pyramid later – you can take them back to what they already said.
Dr Stephen Covey is a hugely influential management guru, whose book The Seven Habits Of Highly Effective People, became a blueprint for personal development when it was published in 1990. The Seven Habits are said by some to be easy to understand but not as easy to apply. Don’t let the challenge daunt you: The ‘Seven Habits’ are a remarkable set of inspirational and aspirational standards for anyone who seeks to live a full, purposeful and good life, and are applicable today more than ever, as the business world becomes more attuned to humanist concepts. Covey’s values are full of integrity and humanity, and contrast strongly with the process-based ideologies that characterised management thinking in earlier times.
Stephen Covey, as well as being a renowned writer, speaker, academic and humanist, has also built a huge training and consultancy products and services business – Franklin Covey which has a global reach, and has at one time or another consulted with and provided training services to most of the world’s leading corporations.
This is the ability to control one’s environment, rather than have it control you, as is so often the case. Self determination, choice, and the power to decide response to stimulus, conditions and circumstances
Covey calls this the habit of personal leadership – leading oneself that is, towards what you consider your aims. By developing the habit of concentrating on relevant activities you will build a platform to avoid distractions and become more productive and successful.
Covey calls this the habit of personal management. This is about organising and implementing activities in line with the aims established in habit 2. Covey says that habit 2 is the first, or mental creation; habit 3 is the second, or physical creation. (See the section on time management.)
Covey calls this the habit of interpersonal leadership, necessary because achievements are largely dependent on co-operative efforts with others. He says that win-win is based on the assumption that there is plenty for everyone, and that success follows a co-operative approach more naturally than the confrontation of win-or-lose.
One of the great maxims of the modern age. This is Covey’s habit of communication, and it’s extremely powerful. Covey helps to explain this in his simple analogy ‘diagnose before you prescribe’. Simple and effective, and essential for developing and maintaining positive relationships in all aspects of life. (See the associated sections on Empathy, Transactional Analysis, and the Johari Window.)
Covey says this is the habit of creative co-operation – the principle that the whole is greater than the sum of its parts, which implicitly lays down the challenge to see the good and potential in the other person’s contribution.
This is the habit of self renewal, says Covey, and it necessarily surrounds all the other habits, enabling and encouraging them to happen and grow. Covey interprets the self into four parts: the spiritual, mental, physical and the social/emotional, which all need feeding and developing.
Stephen Covey’s Seven Habits are a simple set of rules for life – inter-related and synergistic, and yet each one powerful and worthy of adopting and following in its own right. For many people, reading Covey’s work, or listening to him speak, literally changes their lives. This is powerful stuff indeed and highly recommended.
This 7 Habits summary is just a brief overview – the full work is fascinating, comprehensive, and thoroughly uplifting. Read the book, or listen to the full tape series if you can get hold of it.
In his more recent book ‘The 8th Habit’, Stephen Covey introduced (logically) an the eighth habit, which deals with personal fulfilment and helping others to achieve fulfilment too. The book also focuses on leadership. Time will tell whether the The 8th Habit achieves recognition and reputation close to Covey’s classic original 7 Habits work.
Various phrases on this page are registered trade marks belonging to Stephen Covey.
Stephen Covey’s principles are protected intellectual property and feature strongly in the Franklin Covey organization’s portfolio of products and services.
Let’s face it, most of us go through life with the notion that if we educate ourselves, get a decent job and stay on that job until retirenment, we can ride off into the golden years doing what we choose to do, when we want to do it. Sound familiar ? And yet we are surrounded by people we know (yourself, maybe?) that struggle during and after our working years are long over. Working 40 hours per week for over 40 years may work for alot of people, but is it working for you ? Is it enough ? Would it be enough to make problems go away ? Would it put you in the car you want to drive, or live in the house of your dreams, or vacation at those tantalizing resorts you see in movies and magazines ? Can you help family members who are in need, or give to your favorite charity or place of worship ?
The network marketing industry has still the only business model I know where one can achieve financial stabilty with just a modest investment in terms of money. I say that because the biggest expense you will encounter is your time. energy and dedication towards building a successful business. Successful business? Success is defined differently from person to person. There are those who would be happy with an extra $500 a month and consider their efforts a success. Right ? Help pay the real estate taxes or pay for a great family vacation every year ! Others may raise the bar higher, considerably higher.
Residual income is the holy grail of every business owner who’s ever wished to build a business that will pay dividends for years and years to come. It’s what attracts most people to this industry. And for good reason. There are countless network marketers who make more in one month than most people make in a year. Now that doesn’t mean falling short of that equals failure. What it does mean is that just like in any business there are going to be many, many tiers of income levels. Network marketing is no different. But what the MLM model provides is financial delayed gratitfication. Just ask authors, musicians, painters, actors, etc… Their work is done once, but they can be paid over and over again for those same efforts.
Ambit Energy offers the opportunity of a lifetime to earn residual income from what could turn into tens of thousands of customers’ energy bills or more. Check out the presentation videos to see if this is the right opportunity for you and if it’s the right time.
www.acappello.whyambitworks.com
www.PowerOnWealth.com
MLM….Do most people fail ?
Who The Heck Is Making All The Money ?
